A novelty wagering game where players bet Black Mall Tokens on which cake wins a 24-hour community vote. Fun, visual, wildly shareable — and built to scale.
The Concept
Ten beautifully presented cakes enter a 24-hour community popularity contest. Players wager Black Mall Tokens on which cake wins. Votes are cast. Results announced. Winners paid.
Registered players vote once per round. Most votes wins. Transparent, simple, impossible to game.
24-hr voting windowPlayers bet 100–1,000 Black Mall Tokens per race. That's $1.00 to $10.00. Accessible for everyone.
100 BMT = $1.001st place takes 30% of the prize pool. 2nd takes 20%. 3rd takes 10%. The house keeps 40%.
40% house cutWagering Tiers
Flexible tiers let casual players join for a dollar while power users push the prize pool higher for everyone.
Prize Pool
Revenue Model
200–1,000 players is the operational sweet spot per race. Instead of one giant race, we run multiple clean, fast races simultaneously. Three levers compound into serious daily revenue.
| Phase | Players | Avg Wager | Races / Day | Daily Pool | House / Day |
|---|---|---|---|---|---|
| Early | 300 | 250 BMT | 10 | $7,500 | $3,000 |
| Growth | 600 | 400 BMT | 20 | $48,000 | $19,200 |
| Scale ★ | 900 | 600 BMT | 30 | $162,000 | $64,800 |
At scale: 30 races/day × 900 players × $6.00 avg = $162,000 daily pool · $64,800 house · est. $23.7M/year
The Partnership Ask
We're not here to compete with what FanDuel does best. We're here to open a wagering vertical that reaches audiences who've never placed a sports bet in their life.
Plug BMT wagering into FanDuel's existing engine via white-label API. No rebuild needed — just a new vertical on proven rails.
Operate under FanDuel's existing state gaming licenses. Skip the multi-year, multi-million dollar licensing process entirely.
Introduce Cake Race to FanDuel's user base as a casual side vertical. Low-pressure, high-entertainment — a gateway for new bettors.
Embed Cake Race as a fun side-experience within the FanDuel app. A reason to open the app on days when there's no game to bet on.
The Bigger Picture
The same platform works for any visual, opinion-driven contest. Community-powered wagering on non-sports content is the real opportunity.
Revenue share, white-label licensing, co-branded launch — we're open to a conversation about what works for both sides.
Black Mall of America × FanDuel · Partnership Proposal
We'd love 30 minutes to walk you through the full concept, demo the prototype, and explore what a partnership could look like.