"The most beautiful ... most popular cakes you've ever seen ... now racing for your vote ... and your Black Mall Tokens"
The Concept
Nine beautifully presented cakes enter a 24-hour community popularity contest. Players wager Black Mall Tokens on which cake wins. Votes are cast. Results announced. Winners paid.
Registered players vote once per round. Most votes wins. Transparent, simple, impossible to game.
24-hr voting windowPlayers Wager From 100 to 1,000 Black Mall Tokens per race. ($1.00 to $10.00) Fun and Accessible for Any one over 18 yrs old.
Min. 100 BMT = $1.00 / Max. 1000 BMT = $10.00 (USD)1st place takes 30% of the prize pool. 2nd takes 20%. 3rd takes 10%. The house keeps 40%.
40% house cutWagering Tiers
Flexible tiers let casual players join for a dollar while power users push the prize pool higher for everyone.
Prize Pool
Revenue Model
200 to 1,000 players is the operational sweet spot per race. Instead of one giant race, we run multiple clean, fast races simultaneously. Three levers compound into serious daily revenue.
| Phase | Players | Avg Wager | Races / Day | Daily Pool | House / Day |
|---|---|---|---|---|---|
| Early | 300 | 250 BMT | 10 | $7,500 | $3,000 |
| Growth | 600 | 400 BMT | 20 | $48,000 | $19,200 |
| Scale ★ | 900 | 600 BMT | 30 | $162,000 | $64,800 |
At scale: 30 races/day × 900 players × $6.00 avg = $162,000 daily pool · $64,800 house · est. $23.7M/year
The Partnership Ask
We're not here to compete with what FanDuel does best. We're here to open a Partnership Relationship that reaches Black Audiences that have never placed a sports bet in their life.
Plug BMT wagering into FanDuel's existing engine via white-label API. No rebuild needed — just a new vertical on proven rails.
Operate under FanDuel's existing state gaming licenses. Skip the multi-year, multi-million dollar licensing process entirely.
Introduce Cake Race to FanDuel's user base as a casual side vertical. Low-pressure, high-entertainment — a gateway for new bettors.
Embed Cake Race as a fun side-experience within the FanDuel app. A reason to open the app on days when there's no game to bet on.
The Bigger Picture
This is bigger than desserts. The same engine can support visual, opinion-driven competitions across culture, food, fashion, music, design, and lifestyle. Community-powered wagering on non-sports content could unlock an entirely new category of engagement.
Revenue share, white-label licensing, and co-branded launch opportunities are available. We’re ready to explore a partnership model that creates upside for both sides.
BLACK MALL OF AMERICA × CAKE RACE WAGER × PARTNERSHIP PROPOSAL
We'd love 30 minutes to walk you through the full concept, demo the prototype, and explore what a partnership could look like.